博客來 周年慶 Marketing Management- An Asian Perspective(6版) CP值超

Marketing Management- An Asian Perspective(6版)

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這本Marketing Management- An Asian Perspective(6版)網友們評價蠻高的,網路上很多人推薦

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網友們的使用評價…等等,連Marketing Management- An Asian Perspective(6版)的推薦文也是一致好評,而且網友們都推薦在博客來網路書店購買,

比在實體書店買來的優惠,算算CP值還蠻高的,就推薦給大家吧!

前往查看優惠價==>

Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions successful.

1.Provide an Asian perspective:Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbolwill be introduced in this edition. The balanced mix of Asian and International examples and cases are featured so that students are able to better relate to the concepts that are illustrated with case studies and examples closer to home, helping them learn faster and better.

2.Unique features in helping students to learn better: A conceptual mindmap at the end of each chapter will help students see the links amongst various concepts and get the big picture. In addition, a beefed-up summary which includes key diagrams, examples and even photos will serve to consolidate the student’s knowledge and is a speedy revision tool.

3.Interactive learning on MyMarketingLab (MML):The online tutorial and assessment platform offers a wealth of hands-on activities and exercises that let students learn interactively, engaging and coaching them to becoming better marketers.

作者簡介

Philip Kotler

現職:Northwestern University

Kevin Lane Keller

現職:Darthmouth College

Ang Swee Hoon

現職:National University of Singapore

Leong Siew Meng

現職:National University of Singapore

Tan Chin Tiong

博客來書網現職:Singapore Management University?

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